01767 449 654
01767 449 654
Search Engine Optimization (SEO) is a collection of various techniques to help improve website rankings on search engines like Google, Yahoo or Bing. A site that will appear higher up in the search result will get more visitors and potentially more new customers.
Optimising your website is not an easy and quick process and, only if implemented correctly and continuously, it will help any business improve their online ranking, performance and visibility.
Search engines use complex algorithms to generate search results and they are constantly changing. The exact specifics of the algorithms are unknown and SEO requires a lot of research and experiments to better understand the target market and create a strategic plan. It takes time to see ranking improvements and even then the results are not guaranteed.
Fortunately, there are quite a few methods SEO experts have developed that will help improve rankings. One of the most important things to remember is to create a website that is built for its users, not the search engines, so making sure your website delivers what consumers are looking for is a priority. Another very important factor is the structure of your website. Search engines need to see pages linked together to be able to find their content. There are many other important elements to consider when creating SEO strategy: keywords, link building, meta tags, URL structure to name just a few.
Local SEO is different from ‘normal’ SEO as it’s all about optimising business for reaching potential new clients searching for local services or products.
If you offer services or products locally your website will have to be effectively optimized for these specific locations to allow your business to appear on page 1 of search engine’s search. Most of the local searches are conducted on mobile phones so making sure your website is mobile friendly is a must.
The very first step of a local SEO strategy is Google My Business as without it you won’t be showing on local map listing. Setting up Google My Business page is free and fairly straightforward but there are few important elements to ensure it’s correctly optimised.
Schema.org, reviews, landing page title tag, URL, local keywords, content, link building, social media and local citations are all very important factors when creating an efficient local SEO strategy.
This is all great but you are probably thinking: I’m a small business owner and surely I can’t afford online marketing! How much does local SEO cost?
The answer to that is not easy and straightforward, unfortunately. We will need to discuss your goals, research your market and competitors and check your website performance for any critical issues that need to be addressed first. However, Web Design Near Me is flexible when it comes to a limited marketing budget and we do understand that it’s hard to commit to any long-term contracts. That’s why there are no contracts with us! You can simply decide what is your budget on a monthly basis and we will advise you what can be achieved and delivered.
Web Design Near Me offers reliable website support and maintenance services. We understand that if you own a small, local business you might be too busy to look after your website. Our FREE performance report will highlight any major issues that need to be resolved.
Understanding how well your website is performing is also crucial in planning your digital marketing strategy. Our report will give you all the information you need to get insights on any significant issues. Just some of the factors we will be looking at:
Our report is completely free and there are no hidden charges or contracts to sign. All you need to do is email us with your business name and your website URL and we will email you the report within 24-48 hours. It is then up to you if you would like us or someone else to address any website issues. It really is that simple!
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