Research. We need to find out as much as possible about your business, customers, products, services, locations and goals. We will also research your market, keywords and competitors to be able to advise you on the best website structure for your business. We will be asking lots of questions to ensure we understand your business needs and to help you achieve your goals. Where possible, we do love to meet our clients face to face, as it helps with building trust and successful business relationship.
Choosing your ‘website builder’. For a small business, we do recommend using an easy drag and drop type builder as it will allow you to make any future changes, like adding more text or images, yourself. You can choose from many popular website builders like Wix or SiteBuilder. The most popular platform is WordPress- although not as easy to use as website builders. You can read more here about which website builder to choose.
Choosing your domain which, in most cases, is your business’ name (for example www.mybusiness.co.uk). There are definitely a few important things to consider when choosing your domain name, like avoiding numbers and hyphens or including keywords in your domain name. Your domain registration is free for the first year and after that cost varies between £2 – £15 per month. Of course, we will do registration of your chosen domain and web hosting for you.
Draft design of your homepage. It is one of the most important pages on your website and it should make a statement about who you are as a company. We offer unlimited design changes to make sure you are happy with the final version. Once we have agreed on the homepage design we can then start creating other pages
Publishing your website and testing – hooray! We will also set up your Google Analytics, Search Console and Google My Business accounts. All of these are free Google tools that will allow you to get important insights into how your website is performing, how many people are visiting your site and how you can improve your rankings.
Online presence is essential for any business as most customers expect to find you online. We live in a digital age where a website should be your number one marketing tool.
When looking for a service or product most people will start their search on the internet where they can compare prices, products, special offers and business reviews. Therefore, a website is one of the most efficient ways of finding new customers and growing your business.
Some might say that having social media channels, especially Facebook, is enough to sell their products or services. We definitely won’t argue with the fact that social media are important and they do help with growing your business but there are far too many limitations on what and how you can represent your brand. your site and how you can improve your rankings.
Just in case you are still thinking about why your business needs website look at the data from The Office for National Statistics, which shows that in 2018, 90% of adults in the UK were recent internet users. Imagine how many new customers you might be missing out on by not having a website! Also, according to a website provider 123-Reg, business with a website is most likely to grow by 51%! Surely you are convinced now!